We make brands unforgettable. Starting with yours.
Theresa Lim, Founder of The House of HUI
You've built something real, and you know it matters. But when someone asks "so what do you do?", you either launch into a ten-minute explanation or give a vague answer that you know doesn't quite land.
At The House of HUI, we work with founder-led organisations to cut through the fog and find the words that make everything click. Because the world doesn't need another logo (we have enough of those, thank you). It needs you clear, confident, unmistakable.
From “we kinda do everything” to “here’s exactly what we do.”
You know what you do. Your team knows what you do. But somehow when it's time to pitch, write the about page, or explain it to investors, everyone says something different.
We sit with you and pull out the words that've been circling just out of reach. The ones that make your team nod and say, "Yes, this is IT! Finally." The ones that make clients curious instead of confused.
Whether you're about to scale, mid-pivot, or just tired of messaging that doesn't stick, you’re not alone. You're in the right place at The House of HUI.
Three ways we work together
Brand Foundation & Strategy
This is where we figure out who you really are and how to say it clearly. Then we build the frameworks so your whole team can tell the same story.
You walk away with:
Positioning that makes pitching easy
Brand strategy your team can actually use
Messaging frameworks that unify everyone and a tone of voice that sounds like you, not a committee
Storytelling & Messaging
Once your positioning is sharp, we craft the narrative that makes people remember you. The pitch that lands, and the words that convert without sounding like everyone else in your space.
You walk away with:
Content strategy that doesn’t drain your soul
A verbal identity you’re proud of
Frameworks for pitches, campaigns and everyday conversations
Team Alignment Workshops
When your founder says one thing, sales says another, and marketing wings it every time… you've got a brand problem. We get everyone aligned so your message finally travels.
You walk away with:
Brand alignment workshops (half or full day)
Implementation tools for campaigns
A brand that scales without you micromanaging every conversation
Theresa Lim, Founder of The House of HUI
“The House of HUI is where you meet the clarity you’ve been searching for.”
The House of HUI was never meant to play small. I built it because too many brilliant founders get stuck explaining what they do in ways that don't land; not because the work isn't clear, but because they're trying to say everything at once.
My gift is I hear what you’re not saying and I see the thread you keep pulling at. And I help you say it clearly enough that the right people lean in.
As a founder myself, I know what it means to carry vision and I’ve done this for global FMCG and Lifestyle brands, for startups finding market-messaging fit, and for founders who built something incredible but couldn’t pitch it without a twenty-minute preamble. Now, I do it at The House of HUI.
What I do is sit with you and your team, see the bigger picture that's hiding in plain sight, and help you name it, shape it, bring it to life. The heartbeat of your brand that's been waiting to be heard. And yes, we'll have a laugh or two along the way, because great work doesn't have to feel heavy.
慧 (HUI) is my Chinese name and it means “wisdom”. Naming this place after it was my way of saying: let’s put intention back at the center of how we build brands.
The House of HUI is my home. Now, it's an invitation for you to step into your own; the brand only you were meant to build.
Ready to be unforgettable?
The best brands often start with a slow, simple conversation.
Book in thirty minutes with me. We'll talk about where you're stuck, what you're building, and whether this makes sense. I'll probably ask you sharp questions and pull out positioning you didn't know you had.