We make brands unforgettable. Starting with yours.
Theresa Lim, Founder of The House of HUI
The world doesn’t need more noise. It needs your story - spoken softly, held gently and remembered long after the room goes quiet.
The House of HUI helps leaders, creators and founders build personal brands that feels as powerful on the inside as they look on the outside. Because the world doesn’t need another logo. It needs you - seen, heard, becoming.
We turn your brand from a maybe into a must-have.
Your brand is never just a logo or a tagline. It’s the story you tell, the energy you hold, and the way people remember you.
At The House of HUI, we help you uncover the narrative that’s been waiting beneath the surface - the one that feels true on the inside and resonant on the outside.
The result? A brand people trust, remember and can’t wait to say yes to.
Whether you’re stepping into a new chapter, pivoting with intention or finally ready to be seen for the brilliance you bring, you don’t have to figure it out alone. Let’s build you a brand that feels like home and stands out in this world.
Your brand deserves more than pretty. It deserves presence.
Personal Branding Strategy
Soften your voice, clarify your positioning and finally be seen for who you truly are. This is for leaders and creators who want a strategist in their corner - guiding, refining and keeping your brand magnetic without the noise.
Personal branding strategy and visibility frameworks
Brand storytelling frameworks for leaders
Thought leadership positioning online
Social media strategy and content planning
Brand Storytelling & Messaging Frameworks
Narratives that breathe. Messaging that sticks. Frameworks that give you clarity in every pitch, post and presentation. Together we’ll translate your story into something lands softly but sticks deeply.
Messaging frameworks for leaders and brands
Content strategy and storytelling guidance
Verbal identity development
Brand positioning for visibility and growth
Organisational Branding and Team Alignment
Unifying brand strategy for businesses, campaigns and teams. When everyone is aligned, your message travels further and your brand impact deepens powerfully.
Organisational brand alignment workshops
Brand strategy for teams and campaigns
Theresa Lim, Founder of The House of HUI
“The House of HUI is where you meet parts of yourself waiting to be seen.”
The House of HUI was never meant to play small. I created it because the world doesn’t need another watered-down brand. It needs leaders and founders who dare to stand in their truth and tell their story with clarity, softness and strength.
As a founder and personal brand consultant, I know what it means to carry vision. What I do is sit with you, see the bigger picture that’s hiding in plain sight, and help you name it, shape it, bring it to life. The heartbeat of your brand that’s been waiting to be heard. And yes, we’ll have a laugh or two along the way, because great work doesn’t have to feel heavy.
慧 (HUI) is my Chinese name. Choosing it as the name of The House of HUI is my declaration of reclaiming wisdom, vision and intention, and placing them at the heart of every brand story I help bring to life.
The House of HUI is my home. Now, it’s an invitation for you to step into your own - the brand only you were meant to build.
Ready to be unforgettable?
The best brands often start with a slow, simple conversation. Whether you’re curious, inspired or ready to see if we click - reach out. I’m always up for creating meaningful work with visionary leaders and founders who want to build differently.
Every discovery session is a space to pause, uncover your story, and explore how to show up with clarity, ease and presence.