Clarity that scales your business.
Theresa Lim, Founder of The House of HUI
You've built something real, and you know it matters. But when someone asks "so what do you do?", the answer either takes ten minutes… doesn't quite land.
At The House of HUI, we work with founder-led organisations to get their positioning so clear their business scales, investors lean in and their team executes confidently.
The world doesn’t need another logo. It needs you clear, confident and unmistakable.
From “we kinda do everything” to “here’s exactly what we do.”
You know what you do. Your team knows what you do. But somehow when it's time to pitch, write the about page, or explain it to investors, everyone says something different.
We sit with you and pull out the words that've been circling just out of reach. The ones that make your team nod and say, "Yes, this is IT!" The ones that make clients curious instead of confused.
Whether you're about to scale, mid-pivot, or just tired of messaging that doesn't stick, you’re in the right place.
Three ways we bring clarity to the brands that are ready to scale.
The 21-Day Positioning Sprint
This is where we uncover what your business really is and articulate it with precision. Then we build the positioning and messaging frameworks your whole team can use with confidence.
You walk away with clarity strong enough to:
Scales your business
Help investors understand your value
Give your team the language to execute without hesitation
The 60-Day Brand Build
Once your positioning is clear, we craft the narrative that makes people remember and trust you. The pitch that lands and the words that convert without sounding like everyone else.
You walk away with a strategic brand foundation that:
Supports scale
Attracts belief
Empowers your team to move in the same direction
Fractional Brand Leadership
When leadership says one thing, sales says another and marketing improvises… clarity is missing.
We embed at the leadership level to align positioning, narrative and direction so your message finally travels.
You walk away with:
Strategic guidance and internal alignment
Implementation tools for campaigns
A brand that scales without you micromanaging every conversation
“The House of HUI is where you meet the clarity that helps your business scale.”
Theresa Lim, Founder of The House of HUI
The House of HUI was never meant to play small. I built it because too many brilliant founders get stuck explaining what they do in ways that don't land; not because the work isn't clear, but because they're trying to say everything at once.
My gift is I hear what you’re not saying and I see the thread you keep pulling at. And I help you say it clearly enough that the right people lean in.
As a founder myself, I know what it means to carry vision and I’ve done this for global B2C FMCG and Lifestyle brands, for Tech startups finding market-messaging fit, and for founders who built something incredible but couldn’t pitch it without a twenty-minute preamble. Now, I do it at The House of HUI.
What I do is sit with you and your team, see the bigger picture that's hiding in plain sight, and help you name it, shape it, bring it to life. The heartbeat of your brand that's been waiting to be heard. And yes, we'll have a laugh or two along the way, because great work doesn't have to feel heavy.
慧 (HUI) is my Chinese name and it means “wisdom”. Naming this place after it was my way of saying: let’s put intention back at the center of how we build brands.
The House of HUI is my home. Now, it's an invitation for you to step into your own; the brand only you were meant to build.
Because when positioning is truly clear, the right people lean in, teams move faster and businesses grow the way they were meant to.
Ready for clarity that scales?
The best brands often start with a simple conversation.
We'll talk about where you're stuck, what you're building, and whether this is the right next step.
You bring the vision and I’ll bring the questions that make everything click.